Customer is king...

Hi..

I want to start my first blog on Customer. Customer is the key element of any business. He is the reason for business. Organisations which concentrate on customer as key to their success are the organisations which survives the up and downs of business cycle. Customer facing strategy helps to understand the details of contact changes which are occurring rapidly. One need to focus on the following to check if are we on the track:

a. How many times in a week one meet his customer personally? Customer is like coach. His needs and requirements could be the industry trends. He creates the canvass of business domain. He also judges the performance of the organisation. If he is happy. Be sure you will sustain.

b. How empathetic you are to your customer? The moment one is in customer's shoe, you will position a positive attitude. Most of the time the needs could be either not possible to fulfill and one need to discover or innovate. Thus a creative cycle starts which translates into either the futuristic products/solution or recreate a new recipe.

c. Are you able to the guide to your customer ? Consulting to customer brings another new dimension to what you or your customer thinks. If by your business thought, customer's business cycle or productivity is improving then value adding proposition of yours extend you to your customers domain along with your customer.

d. Are you visible whenever your customer need you? This is a very important criteria for one to be sticky to your customer. At least even one's non physical or virtual company during his need hour gives a trustworthy relationship for you. It is observed that word of mouth for such trust has brought manifold growth for the business prospects.

e. Lastly how fast are you to match the expectation of your customer ? Speed is seen as differentiator for business. Many business have seen success by mere fast compliance to need at different stage of business cycle. This is one tool which will always add value.

I have seen these simple facts been practised by generation old businessman in the country. I have seen it working and been successful.

Wat do you feel, please share.

Best wishes,

Sanjay