Innovation - Manage with mind...

Hi....Great to be back....

Innovation is the seed to growth. It is in human nature. Each one of us are innovation. Everyday we try to work and bring innovation in what we do consciously or unconsciously. When we become conscious we explore else it get lost in routine.

For business it is extremely imperative. Here are the few reminders for the innovation to be must. We need to be practicing the following few which will help our business to be differentiated.

a. Always think about next layer, I mean just one step away. This will prevent the obsolescence. What is the replacement which will kill the category need to be improved. This will help sustainable category and at right time it will transform to the new one.

b. Innovation is not linked to result and the form of the next category or product. Promote it even it is incomplete. Let it start and grow. Do not worry .. just take it.

c. Keep churning. There is no perfect product or innovation. Start with version 1.0

d. Any change or innovation will annoy some people. Do not worry. There is nothing led 100% satisfaction. Move.

e. Innovation is cascaded with the barriers of resistance. One need not to really worry. Have faith on your innovation and practice. Allow people to participate and use the product. Take feedback and keep correcting and moving.

f. Innovations are for the benefit to the consumer. All modern tools and techniques should be deployed and used to manage the Innovation ultimately the satisfied consumer will certify the innovation and embrace it.

g. Concept of the innovation should be practical and easy to use. No point in innovating something which need huge resources and means to implement or produce. Theoretical innovation are of no use.

h. Be careful from the Gurus who can dangerously consult into the hell. Trust on your instinct and the consumer's perceived need which probably is the basis of your innovation. It should work.

These are few practical way of managing innovation at one's own arena. I believe it works.

Happy innovating ....

Sanjay

It is long time since I have restarted my blog. Good habits are rarely sustained for me.

Never mind Der aaye durast aaye.

I would like to share with you a very interesting reading I had recently. This is called RedTrain and Blue Train.

In fact this was out of management practice which was adopted by Proctor and Gamble some years back.

This is what happen to most of us and this could be helpful on how do we come out of our current mindset.

Red is the symbol of fire and anger suggesting resistance and destruction while the blue is the symbol of sky and ocean which symbolizes abundance and possibilities.

You are either on red train or blue train at any point of time.

Everyday we are handling events. It all depends on how do we treat these events. In case we are treating this as threat ( NOT POSSIBLE or NOT ACCEPTABLE approach) then we react either to fight or flight. Fight triggers attack or resistance while flight triggers avoidance or Denial. One either aggressively react or withdraw from the situation. At the end of the day one has the feeling of anger,fear,guilt and sadness . Ultimately a looser situation. See this is what happen to us once we are on red train and treat the event as THREAT. We are in RED Train. A looser train.

Now see what happen otherwise. If we treat every events as opportunity.what happen is this creates a sustained flow of grasp, engagement or embracing. One decide to make the most of the situation. They apply their mind. They embrace new ideas. ( read the story of home depot). Their creative mind start flowing. Here one start engaging with the events. Interact with them and exploring them. They use magical thinking believing everything is possible and the issues can be resolved constructively. Positive energy start flowing. Creating growth and calmness triggering only more growth. It is the success cycle and you are on blue train.

So the only difference between win and loss is how you take the events. IS it OPPORTUNITY .. ( Believe everything is possible) or THREAT ... ( It can not happen).

SO watch every time are you on RED TRAIN or BLUE TRAIN....

happy riding...

sanjay