Innovation is the seed to growth. It is in human nature. Each one of us are innovation. Everyday we try to work and bring innovation in what we do consciously or unconsciously. When we become conscious we explore else it get lost in routine.
For business it is extremely imperative. Here are the few reminders for the innovation to be must. We need to be practicing the following few which will help our business to be differentiated.
a. Always think about next layer, I mean just one step away. This will prevent the obsolescence. What is the replacement which will kill the category need to be improved. This will help sustainable category and at right time it will transform to the new one.
b. Innovation is not linked to result and the form of the next category or product. Promote it even it is incomplete. Let it start and grow. Do not worry .. just take it.
c. Keep churning. There is no perfect product or innovation. Start with version 1.0
d. Any change or innovation will annoy some people. Do not worry. There is nothing led 100% satisfaction. Move.
e. Innovation is cascaded with the barriers of resistance. One need not to really worry. Have faith on your innovation and practice. Allow people to participate and use the product. Take feedback and keep correcting and moving.
f. Innovations are for the benefit to the consumer. All modern tools and techniques should be deployed and used to manage the Innovation ultimately the satisfied consumer will certify the innovation and embrace it.
g. Concept of the innovation should be practical and easy to use. No point in innovating something which need huge resources and means to implement or produce. Theoretical innovation are of no use.
h. Be careful from the Gurus who can dangerously consult into the hell. Trust on your instinct and the consumer's perceived need which probably is the basis of your innovation. It should work.
These are few practical way of managing innovation at one's own arena. I believe it works.
Happy innovating ....
Sanjay
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